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Danielle (Dani) recently received her Ph.D. from the Missouri School of Journalism with an emphasis in strategic communication. She joins K-State with a strong and diverse professional background in public relations in the Greater Kansas City market. She managed digital communications and online content strategy for a national, direct-selling fashion brand. She also previously worked for Bernstein-Rein Advertising and Crossroads Communication (a Barkley partner company) in new business development. Her time on the board of the Greater Kansas City Public Relations Society of America (PRSA) allowed her to build strong relationships with industry professionals, an advantage for JMC students.
Her research combines strategic communication and social psychological approaches to understand how different types of strategies influence consumer trust (among other variables) within the context of health and agricultural communications. Through her research she hopes to determine the most effective communication strategies for building trust in science and agriculture, ultimately reducing the public's perceived threat of certain health advice or behaviors. She has presented her research at the International Public Relations Research Conference (IPRRC) and at the Association for Education in Journalism and Mass Communications (AEJMC); her research was also featured in Huffington Post.