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A.Q. Miller School of Journalism and Mass Communications

Xiaochen "Angela" Zhang

Xiaochen Zhang


Assistant Professor
Office: Kedzie 207 | 532-6890 | zxc819@k-state.edu

Xiaochen Angela Zhang (Ph.D., University of Florida) joined A.Q. Miller School of Journalism and Mass Communications in the fall of 2015 as an Assistant Professor in the public relations sequence. She teaches undergraduate courses Fundamentals of Public Relations, Public Relations Campaign, Strategic Communication Research, and Public Relations Seminar (Reputation Management). Angela has been faculty advisor for the PRSSA Kansas State Chapter since fall of 2016.

Her research interests include crisis communication, strategic communication on social media, consumer psychology and consumer behavior. Angela has presented her research at professional conferences such as the Association for Education in Journalism and Mass Communication (AEJMC) and International Communication Association (ICA) and has published in peer-reviewed journals such as Public Relations Review, Journal of Contingencies and Crisis Management, International Journal of Strategic Communication, etc. She received the 2016 Bob Heath top paper award from the public relations division of ICA.

Professionally, Angela worked in the Marketing Communication Office in the Main Press Center during the Beijing 2008 Olympic Games as well as in Corporate Social Responsibility and Corporate Communications in BASF (China) Co. Ltd.

Selected Publications:

Zhang, X. (2017). Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions. International Journal of Internet Marketing and Advertising, 11(2), 158-182.

Kim, S., Zhang, X., & Zhang, B. (in press). Self-mocking crisis strategy on social media; Focusing on Alibaba chairman Jack Ma in China. Public Relations Review, DOI: 10.1016/j.pubrev.2016.10.004.

Zhang, X. & Kim, S. (2016).An Examination of Consumer-Company Identification as a Key Predictor of Consumer Responses in Corporate Crisis, Journal of Contingencies and Crisis Management, DOI: 10.1111/1468-5973.12147.

Zhang, X. & Borden, J. (2016). Linking Issue Management, Corporate Social Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management, Journal of Contingencies and Crisis Management, DOI: 10.1111/1468-5973.12136.

Kim, S., Hwang, J., & Zhang, X. (2016). The impact of organizations’ ethical approaches in times of crisis. In Brunner B. (Eds.), The Moral Compass of Public Relations (pp. 125-136). Routledge, Taylor & Francis Group. (Book Chapter)