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A.Q. Miller School of Journalism and Mass Communications

Xiaochen "Angela" Zhang

Xiaochen Zhang


Assistant Professor
Office: Kedzie 207 | 532-6890 | zxc819@ksu.edu

Xiaochen Angela Zhang (Ph.D., University of Florida) joined A.Q. Miller School of Journalism and Mass Communications in the fall of 2015 as an Assistant Professor in the public relations sequence. She has taught undergraduate courses such as Principles of Public Relations, Public Relations Campaign, Strategic Communication Research, and Public Relations Seminar (Reputation Management), as well as graduate courses such as Advanced Quantitative Research Methods.

Her research interests include crisis communication, strategic communication on social media, consumer psychology and consumer behavior. Angela has presented her research at professional conferences such as the Association for Education in Journalism and Mass Communication (AEJMC) and International Communication Association (ICA) and has published in peer-reviewed journals such as Journalism & Mass Communication Quarterly, Public Relations Review, Journal of Contingencies and Crisis Management, International Journal of Strategic Communication, etc. She received the 2016 Bob Heath top paper award from the public relations division of ICA.

Professionally, Angela worked in the Marketing Communication Office in the Main Press Center during the Beijing 2008 Olympic Games as well as in Corporate Social Responsibility and Corporate Communications in BASF (China) Co. Ltd.

Selected Publications:

Zhang, X. & Ronen, S. (forthcoming). An examination of antecedents to perceived community resilience in disaster post-crisis communication. Journalism and Mass Communication Quarterly

Zhang, X., Borden, J., & Kim, S. (2018). Understanding Publics' Post-Crisis Social Media Engagement Behaviors: An Examination of Antecedents and Mediators. Telematics and Informatics. doi.org/10.1016/j.tele.2018.07.014.

Zhang, X. (2017). Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions. International Journal of Internet Marketing and Advertising, 11(2), 158-182.

Zhang, X. & Kim, S. (2017). An Examination of Consumer-Company Identification as a Key Predictor of Consumer Responses in Corporate Crisis, Journal of Contingencies and Crisis Management, 25 (4), 232-243. DOI: 10.1111/1468-5973.12147

Zhang, X. & Borden, J. (2017). Linking Issue Management, Corporate Social

Responsibility and Crisis Communication: Applying Balance Theory in Crisis and Issue Management, Journal of Contingencies and Crisis Management, 25(4), 209-222. DOI: 10.1111/1468-5973.12136.

Kim, S., Zhang, X., & Zhang, B. (2016). Self-mocking crisis strategy on social media; Focusing on Alibaba chairman Jack Ma in China. Public Relations Review, 42, 903-912. DOI: 10.1016/j.pubrev.2016.10.004.

Kim, S., Hwang, J., & Zhang, X. (2016). The impact of organizations' ethical approaches in times of crisis. In Brunner B. (Eds.), The Moral Compass of Public Relations (pp. 125-136). Routledge, Taylor & Francis Group.