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Danielle (Dani) received her Ph.D. from the Missouri School of Journalism with an emphasis in strategic communication. She joined K-State with a strong and diverse professional background in public relations in the Greater Kansas City market. She managed digital communications and online content strategy for a national, direct-selling fashion brand. She also previously worked for Bernstein-Rein Advertising and Crossroads Communication (a Barkley partner company) in new business development. Her time on the board of the Greater Kansas City Public Relations Society of America (PRSA) allowed her to build strong relationships with industry professionals.
Her research consists of two focus areas. The first looks at Determining how social and emotional intelligence impacts young professionals' confidence, job satisfaction and engagement, and career adaptability. She partners with the Missouri School of Journalism Novak Leadership Institute to engage in research that provides applicable outcomes for organizational leaders to increase engagement and retention of young employees.
Her second research focus combines strategic communication and social psychological approaches to understand strategies that influence the public's trust in science, in hopes to ultimately reducing the public's perceived threat of certain health advice or behaviors.
A Missouri native, Dani is grateful to continue her Midwest residency.