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A.Q. Miller School of Journalism and Mass Communications

Skills and Careers

The study of journalism and mass communications provides students with the tools to function effectively in an information-sensitive society, both as creators and consumers of information.

The list of JMC graduates from K-State includes a United States senator, the White House press secretary for both President George H.W. Bush and President Ronald Reagan, an associate producer of NBC-TV’s ‘‘Dateline’’ program, the director of public relations for General Motors, photo editors of the Kansas City Star and other leading newspapers, news and sports anchors of Kansas TV stations, and creative directors and media planners at national ad agencies.

Marketable Skills for JMC Majors

Communication:
  • Constructing well written pieces
  • Reporting fairly and accurately
  • Producing media using latest technology
  • Creating persuasive messages
  • Using precise language
  • Assessing an audience
  • Presenting specific and diverse viewpoints
  • Writing concisely and effectively
  • Drafting documents
  • Editing for comprehension
Critical Thinking:
  • Thinking independently
  • Reading critically
  • Cultivating curiosity
  • Understanding complex problems
  • Perceiving patterns and structures
  • Comparing and contrasting
  • Summarizing ideas
  • Casting a vision and plotting the steps to achieve it
Research:
  • Defining problems
  • Establishing hypotheses
  • Gathering information
  • Interviewing skills
  • Data and fact gathering and verification
  • Understanding technology
  • Interpreting data
  • Summarizing and presenting information
  • Evaluating results

 Careers for JMC Graduates

Public Relations:

  • Community Relations Specialist
  • Consumer Advocate
  • Convention Organizer
  • Entertainment Agent/ Publicist
  • Employee Relations Officer
  • Fashion public relations coordinators
  • Health PR/Communication Specialist
  • International Relations Officer
  • Lobbyist
  • Media Relations Coordinator/Director
  • Press Secretary
  • Public Information Officer
  • Public Relations Specialist
  • Public Relations Strategist
  • Public Relations Manager
  • PR/Marketing Communications
  • Researcher and Program Evaluator
  • Social Media Coordinator
  • Sports Information Director
Advertising:
  • Advertising Director
  • Advertising Account Executive
  • Applications Developer
  • Brand Manager
  • Creative Copywriter
  • Creative Specialist
  • Direct Marketing Manager
  • Email Marketing Manager
  • Graphic Designer
  • Interactive Media Buyer
  • Market Researcher
  • Media Buyer
  • Media Planner
  • Mobil Web Developer
  • Online Media Manager
  • Online Promotions Manager
  • Product Manager
  • Project Manager
  • Search Engine Optimization (SEO) Specialist
  • Social Media Coordinator
  • Web Analyst
Journalism & Digital Media:
  • Columnist
  • Commentator
  • Copywriter
  • Correspondent
  • Editor
  • Designer
  • Graphic Artist
  • Journalist
  • Media Production Assistant
  • Newscaster
  • Photographer
  • Photo Editor
  • Producer
  • Publisher
  • Reporter
  • Station Programmer
  • Technical Writer
  • Web Developer