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Anan Wan (Ph.D., University of South Carolina) joined the A.Q. Miller School of Journalism and Mass Communications in the Fall of 2020. She teaches advertising courses and advises the school's collegiate American Advertising Federation (AAF) chapter.
Wan completed her doctoral degree in mass communications at the University of South Carolina and a Master of Science in journalism at West Virginia University. Prior to K-State, she taught courses in strategic communication at Georgia College & State University.
Wan’s academic research is directed at understanding how advertising and new media technologies intersect. Her recent research looked at brand’s integration of paid, owned, earned media on social media, the effectiveness of influencer marketing on social live streaming services in China, the negative consequences of watching social live streaming, the potential adoption of the new media technology of Danmu (Bullet Screen) videos in the US, etc. Her research has been presented at AEJMC, AAA, and ICA conferences and has been published in journals such as the International Journal of Communication, Journal of International & Intercultural Communication, Social Media+ Society, Newspaper Research Journal, etc.
Wan has professional experience in non-profit PR from the US and local television from China. She enjoys being able to introduce students to the world of advertising in the social media age and exploring all the new and popular media technologies with students.