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A.Q. Miller School of Journalism and Mass Communications

K-State Social Media Week

Kansas State University is launching it's first ever Social Media Week February 14 - 18, bringing together students, educators, and industry professionals to provide insights and opportunities for maximizing the power of social media to succeed in a digitally connected world.

K-State Social Media Week


Attend two or more events during K-State Social Media Week for a chance to earn a scholarship to take a course in the NEW Social Media Management Certificate at K-State.

** Register for events via OrgCentral **

Once in OrgCentral, scroll down to the "agenda" section to view individual event details and to register for individual events. 

K-State Social Media Week


** Register for events via OrgCentral **

Monday, February 14th

Using Network Analysis to Identify Polarization, Reduce Misinformation, and Improve Social Media (Guest Lecture and Panel Discussion)

Spring 2022 Huck Boyd Lecture in Community Media (10:30 a.m. - 11:30 a.m.)
Social media can contribute to hostility and polarization in political discourse. The Social Media Research Foundation (SMRF) has developed tools that make it easy and efficient for anyone to identify polarized groups of users, as well as interconnections between groups. Hear from Dr. Marc Smith, Director of the SMRF and expert in network analysis, about powerful yet accessible tools that can help make democracy better.

Panel Discussion (11:30 a.m. - 12:30 p.m.)
Reflecting on debate, influence, and the search for truth in networked publics
- Dr. Sara K. Kearns, professor at Kansas State University Libraries
- Dr. Anan Wan, assistant professor of advertising at Kansas State University
- Dr. Timothy J. Shaffer, director of the Institute for Civic Discourse and Democracy and associate professor in the Department of Communication Studies at Kansas State University
- Dr. Heather Suzanne Woods, scholar and researcher of digital rhetoric, assistant professor and Director of Graduate Studies of Communication Studies at Kansas State University
- Dr. Nikhil Moro, holds a Ph.D. in communication law from The Ohio State University, Editor of the Journal of Media Law & Ethics

Time/Location: 10:30 a.m. - 12: 30 p.m. Big 12 Room, K-State Student Union

Information Session: NEW Social Media Management Certificate at K-State

The 15-hour undergraduate Certificate in Social Media Management is designed for all majors seeking to expand and enhance their knowledge and skills in social media strategies and best practices, daily management, and content creation. Attend an informational session to hear more about the online certificate hosted by the A.Q. Miller School of Journalism and Mass Communications and Communication Studies. 

Time/Location: 12:30 - 1 p.m. Cottonwood Room, K-State Student Union

Managing Negative Chatter on Social Media Like a Pro (Panel Discussion)

A single negative voice in a sea of positive feedback on social media can feel like it's coming from a giant, blaring bullhorn. In this panel discussion, hear from student leaders and athletes in highly visible roles across campus who have experienced negative chatter and feedback on social media and how they managed these challenging interactions.


  • Vedant Kulkarni, SGA Representative, International Students Welcome Ambassador, student journalist
  • Kaylie McLaughlin, K-State alum, former Editor-in-Chief of The Collegian, 2020 Kansas Collegiate Journalist of the Year.
  • Seth Porter, K-State Football Wide Receiver
  • Shane Porter, K-State Football Wide Receiver with over 1.2million TikTok fans

Panel moderated by Dr. Heather Suzanne Woods, scholar and researcher of digital rhetoric, assistant professor and Director of Graduate Studies in Communication Studies at Kansas State University.

Additional panelists will provide insight into being the recipient of negative commentary on social media and how to practice agency and resiliency as a social media user:

  • Shari F. Crittendon, General Counsel at Kansas State University
  • Chris Bowman, Director for the Morrison Family Center for Student Well-being
  • Ashley Friesen-Janochoski, Psychology Intern at Lafene Counseling and Psychological Services
  • Jana Thomas, Advertising and Social Media Professor of Practice at Kansas State University

Time/Location: 4 - 5 p.m. Cottonwood Room, K-State Student Union


Tuesday, February 15th

Social Media: What is it good for? Information! (Workshop)

While social media is a powerful tool for sharing information and connecting people, is it actually working for you? 

Join two K-State Librarians for this combination workshop and discussion to examine how social media works for you, works against you, and what you can do to take a bit of your control back when it comes to the information you receive in your feed.

Time/Location: 12 - 1 p.m. Cottonwood Room, K-State Student Union

Virtual Tour: Meltwater Social Media Monitoring Software

Get insight into leading media monitoring software industry professionals use every day to monitor news and social media sites to better understand their media landscape. 

Time/Location: 4 - 4:30 p.m. Virtual - Register in OrgSync to receive a zoom link

Sports in the Time of Social Media: Athletes and Personal Branding (Panel Discussion)

The personal brand of an athlete has been a very lucrative proposition for years, but with the inclusion of social media, athletes have been able expand their brand and expand their profit. The addition of new rules for amateurs, like the name, image, and likeness (NIL) licensing opportunities now afforded college student-athletes, opens the door for new ways athletes can market themselves. KSU news director and 25 year sports journalist veteran Andrew Smith and “GoPowercat.com” president and publisher Tim Fitzgerald moderate a panel discussion, including K-State football running back Deuce Vaughn, K-State Soccer forward Marisa Weichel, and K-State Executive Associate Athletic Director for Communications/Public Relations Kenny Lannou, as we look at the changing world of sports in the era of social media.

Time/Location: 4:30 - 5:30 p.m. Cottonwood Room, K-State Student Union


Wednesday, February 16th

Creative Collaboration Initiative (Workshop)

Join Mac Lewison, Adjunct Instructor in K-State’s National Strategic Selling Institute and retired FBI Special Agent & Hostage Negotiator, as he leads an interactive workshop called the Creative Collaboration Initiative. Mac will share his process for collaborating with individuals and organizations primarily using LinkedIn, the professional networking and career development website and mobile application. It’s through LinkedIn he has created novel projects with authors, artists, craftsman, coaches, educators, and others to advance his passion for educating people about the benefits of adopting a Negotiator’s Mindset. 

In the workshop, participants will learn the brainstorming and ideation processes, streamlined outreach strategies via LinkedIn, how to develop interesting & mutually beneficial project proposals, and how to execute on these project ideas.

Time/Location: 1 - 2 p.m. Wildcat Chamber, K-State Student Union

Establish Your Influence With Social Media (Workshop)

Are you passionate about your future career field, a unique skill, or a long-time hobby? Do you want to be known as knowledgeable or as an expert about a particular topic (fashion, travel, food, sports, design, etc.)? Do you want to be someone that people trust and look to for advice or perspective? Maybe you've thought about sharing your expertise on social media as an influencer. In this workshop, you'll learn the building blocks to creating your own personal brand, as well as how to tell your story through content and how to build a community of followers as a social media influencer.


Influencer, TikTok creator, media specialist, pastor, and musician Jahvelle Rhone. Jahvelle will share his story of becoming an influencer and being named a Top 100 Black Creative on TikTok.

Sheila Ellis-Glasper, founder/CEO and marketing strategist at SEG Media Collective, founder and president of the Black Entrepreneurs of the Flint Hills, 2021 Minority Business Advocate of the Year from the State of Kansas Department of Commerce.

Jana Thomas, advertising and social media professor of practice at Kansas State University, social media strategist, social media educator, and advocate for social media citizenship. 

Time/Location: 4 - 5 p.m. Wildcat Chamber, K-State Student Union

Click Talk: The Power of Social Media (Guest Lecture & Workshop)

Social Media and the Job Search - Hosted by the K-State Career Center (5:30 - 6 p.m.)
Acquire new strategies for using social media in the job search. Tips, resources, and other advice about developing your online brand will be shared in this interactive session.

Featured Speaker (6 - 7 p.m.) Vincent Fu—fourth-year medical student, Adobe Ambassador, and educator in social media and digital scholarship—will share his journey in digital literacy and explore the vast opportunities that a strong online presence, including social media identities, has unlocked in his professional career.

Time/Location: 5:30 - 7 p.m. Wildcat Chamber, K-State Student Union


Thursday, February 17th

How I Landed My Job at TikTok Featuring K-State Alumn Cameron Banning (Guest Lecture)

Hear from K-State alum Cameron Banning, Team Lead - Brand Development at TikTok.

*Hosted by the A.Q. Miller School's Job Ready program.

Time/Location: 4 - 5 p.m. Cottonwood Room, K-State Student Union

Social Media and Your Well-Being (Workshop)

Many of us use social media to highlight the best aspects of our lives. However, the content posted by others can influence our own expectations of what life could or should be. Consuming social media can create unrealistic expectations and the desire for perfectionism that can harm our well-being. Rather than unplugging from social media altogether, this workshop will teach you strategies to reduce stress and anxiety that arise from social media use.

*Hosted by Lafene CAPS and the Morrison Family Center for Student Well-Being

Time/Location: 12 - 1 p.m. Flint Hills Room, K-State Student Union


Friday, February 18th

Content Creator Studio with the Sunderland Foundation Innovation Lab (Workshop)

Whatever you're an expert in, there's a need for someone to champion it through content creation on social media. Join campus faculty from numerous departments and media specialists from the Sunderland Foundation Innovation Lab to explore social media content development tools and techniques.  

Time/Location: 11: a.m. - 12 p.m. (drop in any time) Hale Library, Sunderland Foundation Innovation Lab



All units, departments, and organizations at Kansas State University are invited to take part in K-State Social Media Week. Send inquiries to Jana Thomas at janamthomas@k-state.edu.



This week-long event encourages students to explore the opportunities inherent in social media: to stay informed, explore new ideas, express themselves personally, and engage in discussion with others around the world. Programming and events during #KStateSMW seek to provide students with the following skills, competencies, and knowledge:

  • Critically evaluate their own social media use in a rapidly changing world and diverse society.
  • Recognize opportunities for proactive and collaborative digital communication that have the potential to benefit communities and inspire civic engagement.
  • Practice critical thinking related to media, use problem solving skills to deconstruct content and collaborate to create content.
  • Identify and analyze ethical and societal issues related to social media communication and emerging technology from multiple points of view.
  • Understand the role social media plays in various industries and legal responsibilities related to participation in social media.
  • Demonstrate resilience and personal well-being when faced with effects of social media use.



K-State Social Media Week Partners